# ● nati shenkute
> **I transform complex data ecosystems into strategic decision engines that drive measurable business growth through the perfect fusion of technical expertise and commercial insight.**
>
> My compass: **clarity at the intersection of data, strategy, and human systems creates the highest leverage for transformation.**
---
## Business Impact
| Challenge | Solution | Business Outcome |
| :----------------------------------------- | :------------------------------------------------------------------------- | :------------------------------------------------------------------------------------------------- |
| **Revenue Forecasting Uncertainty** | Developed 90%+ accurate prediction model using ML and statistical analysis | **Enabled confident executive decision-making driving multi-million dollar investment allocation** |
| **Disconnected Product-Customer Insights** | Engineered data pipeline connecting product usage data with CRM | **Created new PLG revenue stream and increased upsell opportunities by 32%** |
| **Quality Control Inefficiencies** | Built real-time statistical monitoring system for production batches | **Saved 200+ annual labor hours while enhancing product quality consistency** |
| **Marketing ROI Ambiguity** | Developed Customer Lifetime Value model with real-time segmentation | **Optimized marketing spend allocation, directly contributing to revenue growth** |
| **Product-Market Fit Assessment** | Created industry-first satiety algorithm and recommendation engine | **Increased customer retention by 3-4% through personalized experiences** |
---
## The FiveArc Advantage: My Integrated Framework
I approach commercial data challenges through my proprietary FiveArc model - a framework that creates unique advantage by addressing the five crucial dimensions of business transformation:
```mermaid
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mindmap
root((Strategic<br>Data<br>Intelligence))
Finance
Revenue Forecasting
Investment Support
ROI Optimization
Freedom
Automation Systems
Process Efficiency
Time Optimization
Fulfilment
User Experience
Personalization
Engagement Metrics
Fitness
Quality Control
Performance Monitoring
Operational Excellence
Foundation
Data Infrastructure
Decision Intelligence
Commercial Strategy
```
My strategic advantage is integrating technical excellence with commercial intuition, viewing data assets as the foundation for unlocking value across all business dimensions.
---
## Commercial Intelligence Expertise
```mermaid
%%{init: {'theme': 'neutral', 'themeVariables': { 'primaryColor': '#6a9ec0', 'primaryTextColor': '#2a3f4f', 'primaryBorderColor': '#6a9ec0', 'lineColor': '#6a9ec0', 'secondaryColor': '#83b692', 'tertiaryColor': '#f2f2f2', 'fontSize': '16px' }}}%%
graph LR
Domain1["Technical Depth"] --> DS("Data Science<br>Expert")
Domain1 --> AE("Analytics Engineering<br>Advanced")
Domain1 --> CD("Cloud & DevOps<br>Proficient")
Domain2["Strategic Vision"] --> CI("Commercial Intelligence<br>Advanced")
Domain2 --> SC("Strategic Communication<br>Expert")
Domain2 --> SM("Stakeholder Management<br>Expert")
Domain3["Leadership Impact"] --> TL("Team Leadership<br>Advanced")
Domain3 --> PT("Product Thinking<br>Proficient")
DS --> Impact1["Executive-Level<br>Decision Support"]
AE --> Impact1
CI --> Impact1
SC --> Impact2["Business<br>Transformation"]
SM --> Impact2
TL --> Impact2
CD --> Impact3["Scalable<br>Implementation"]
PT --> Impact3
classDef domain fill:#f8f9fa,stroke:#6a9ec0,stroke-width:2px,color:#2a3f4f
classDef skill1 fill:#6a9ec0,stroke:#5d8aa8,stroke-width:1px,color:#ffffff
classDef skill2 fill:#83b692,stroke:#5f8575,stroke-width:1px,color:#ffffff
classDef skill3 fill:#f4d03f,stroke:#d4ac0d,stroke-width:1px,color:#ffffff
classDef impact fill:#e8e8e8,stroke:#a9a9a9,stroke-width:1px,color:#2a3f4f
class Domain1,Domain2,Domain3 domain
class DS,AE,CD skill1
class CI,SC,SM skill2
class TL,PT skill3
class Impact1,Impact2,Impact3 impact
```
### My Transformational Approach
I don't just build models - I architect decision intelligence systems that transform how businesses operate. My unique approach integrates:
- **Data-Driven Strategic Vision**: Converting raw information into actionable commercial intelligence
- **Technical Implementation Excellence**: Delivering solutions with measurable ROI and business impact
- **Stakeholder-Focused Communication**: _"A really good explainer, making complex things simple to understand for everyone, even without sales background."_ — Eline
**Core Technologies**: Python (PyTorch, scikit-learn), R, SQL/BigQuery, DBT, GCP, AWS, Salesforce, Looker
---
## The Transformation Journey
```mermaid
%%{init: {'theme': 'neutral', 'themeVariables': { 'primaryColor': '#6a9ec0', 'primaryTextColor': '#2a3f4f', 'primaryBorderColor': '#6a9ec0', 'lineColor': '#6a9ec0', 'secondaryColor': '#83b692', 'tertiaryColor': '#f2f2f2', 'fontSize': '18px', 'fontFamily': 'Arial' }}}%%
gitGraph
commit id: "Diet Doctor – Data Scientist" tag: "2021"
branch technical
checkout technical
commit id: "Customer Insight & Experience"
commit id: "3-4% Retention Increase"
checkout main
merge technical
commit id: "$4M Investment Support" tag: "Impact"
branch analytics
checkout analytics
commit id: "Commercial Foresight"
commit id: "90% Forecasting Accuracy"
checkout main
merge analytics
commit id: "Red Bull – Data Scientist" tag: "2022"
branch product
checkout product
commit id: "Operational Excellence"
commit id: "200+ Hour Efficiency Gain"
checkout main
merge product
commit id: "Normative – BI Lead" tag: "2023"
branch leadership
checkout leadership
commit id: "Strategic Decision Support"
commit id: "Enterprise Data Architecture"
checkout main
merge leadership
commit id: "PLG Channel Creation" tag: "2024"
branch growth
checkout growth
commit id: "Growth Acceleration"
commit id: "20K Monthly Active Users"
checkout main
merge growth
commit id: "Strategic Consulting" tag: "2025"
branch future
checkout future
commit id: "Integral Decision Systems"
commit id: "FiveArc Implementation"
checkout main
```
---
## My Strategic Value: Data Science with Purpose
```mermaid
%%{init: {'theme': 'neutral', 'themeVariables': { 'primaryColor': '#6a9ec0', 'primaryTextColor': '#2a3f4f', 'primaryBorderColor': '#6a9ec0', 'lineColor': '#6a9ec0', 'secondaryColor': '#83b692', 'tertiaryColor': '#f2f2f2', 'fontSize': '16px' }}}%%
stateDiagram-v2
direction LR
[*] --> BusinessChallenge
BusinessChallenge --> DataStrategy
DataStrategy --> SystemicSolution
SystemicSolution --> TechnicalImplementation
TechnicalImplementation --> MeasurableOutcome
MeasurableOutcome --> BusinessTransformation
BusinessTransformation --> [*]
state BusinessChallenge {
Revenue_Uncertainty
Growth_Obstacles
Operational_Inefficiency
}
state DataStrategy {
Commercial_Intelligence
Decision_Science
Predictive_Modeling
}
state TechnicalImplementation {
Cloud_Architecture
Machine_Learning
Data_Engineering
}
state MeasurableOutcome {
Revenue_Growth
Cost_Reduction
Customer_Retention
}
```
### Why I Make the Difference
My work sits at the critical intersection of **data science**, **commercial strategy**, and **human systems**. This unique positioning allows me to:
1. **Frame business challenges through a data lens**: Transforming ambiguous problems into structured opportunities
2. **Build decision intelligence infrastructure**: Creating systems that enable continuous, data-driven business evolution
3. **Deliver measurable transformation**: _"Nate knows the future"_ — Riad Wakim
As one executive notes: _"Nate's weighted model predicted numbers within 5.4% of actual performance in the first week of the quarter"_ — Bart, Executive
---
## What Leaders Say About My Impact
> "Nate, a mega talent in Normative and someone who has been a huge asset to me personally as we have scaled Normative to become more data driven."
>
> **— Neil Ryland, Chief Revenue Officer, Normative**
> "I had the pleasure of working alongside Nate as a data scientist, and I can confidently say he is a remarkable asset to any team. Nate played a pivotal role in developing critical KPIs that significantly enhanced our performance tracking and decision-making processes. His ability to cross-integrate with various teams showcased his collaborative spirit and adaptability, fostering a culture of teamwork that elevated our projects.
>
> Nate's expertise in building forecasting models was particularly impressive, consistently delivering high accuracy that drove strategic insights. His analytical skills, combined with his proactive approach, allowed us to stay ahead of industry trends and make informed decisions. I highly recommend Nate for any role where data-driven insights are valued; his contributions will undoubtedly lead to success."
>
> **— Siddharth Adhikari, ICA, Normative**
> "I've had the pleasure of working closely with Nate in the Data Science team at Normative for nearly two years now, and I can confidently say he is one of the most driven and proactive professionals I've encountered. Nate stands out not only for his deep technical skills but also for his remarkable ability to independently manage projects with impressive precision and dedication.
>
> Nate has singlehandedly taken on the responsibility for all things sales analytics, and his expertise in crafting dashboards and performing in-depth analyses has consistently provided our team with data-driven insights that guide and enhance our decision-making. He's not only a wizard with data but also an excellent communicator, ensuring that complex analyses are accessible and actionable for all stakeholders."
>
> **— Rasmus Baath, Normative, King**
## About: The Person Behind the Systems
I build **systems for thinking, living, and creating**—leveraging data science, psychological insight, and strategic execution. My personal philosophy deeply informs my professional approach:
```mermaid
%%{init: {'theme': 'neutral', 'themeVariables': { 'primaryColor': '#6a9ec0', 'primaryTextColor': '#2a3f4f', 'primaryBorderColor': '#6a9ec0', 'lineColor': '#6a9ec0', 'secondaryColor': '#83b692', 'tertiaryColor': '#f2f2f2', 'fontSize': '16px' }}}%%
mindmap
root((Mental OS))
Curiosity
Systems Thinking
First-Principles Reasoning
Continuous Learning
Mastery
Technical Excellence
Strategic Vision
Implementation Focus
Freedom
Automation
Efficiency
Scalability
Love
Human-Centered Design
Stakeholder Empathy
Purpose-Driven Work
```
My unique blend of **technical expertise**, **strategic thinking**, and **philosophical depth** creates transformational results that extend beyond typical data science engagements.
**Personality**: INTJ | Enneagram 5w4 | Strategic, Learner, Intellection, Input, Individualization
---
## Experience Timeline
```mermaid
%%{init: {'theme': 'neutral', 'themeVariables': { 'primaryColor': '#6a9ec0', 'primaryTextColor': '#2a3f4f', 'primaryBorderColor': '#6a9ec0', 'lineColor': '#6a9ec0', 'secondaryColor': '#83b692', 'tertiaryColor': '#f2f2f2', 'fontSize': '16px' }}}%%
timeline
title Strategic Data Leadership Journey
2021-05 : Diet Doctor | Data Scientist → $4M Investment Support
2022-11 : Red Bull | Data Scientist → 200+ Hour Efficiency Gain
2023-05 : Normative | BI Lead → 90% Forecast Accuracy
2024-06 : FiveArc Launch → Integrated Strategic Framework
2025-04 : Strategic Consulting → Decision Intelligence Systems
```
---
## Educational Foundation
- **MSc Computer Science** Machine Learning & Statistics (Universiteit Twente)
- **MSc Chemical Engineering** Process Technology (Universiteit Twente)
- **BSc Advanced Technology** Engineering Mathematics & Physics (Universiteit Twente)
---
## Ready to Transform Your Business Through Data?
Let's discuss how my integrated approach to **commercial intelligence** and **decision science** can create measurable value for your organization.
> **Explore → Build → Heal → Master**
## Connect
- 🔗 **LinkedIn:** [LinkedIn](https://www.linkedin.com/in/natitaw/)
- 🌐 **Website:** [https://nati.sh/](https://nati.sh/)